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INDEPENDENT HOTELS
RevPAR is arguably the most important of all ratios used in the hotel industry. Because the measure incorporates both room rates and occupancy, it provides a convenient snapshot of a how well a company is filling its rooms, as well as how much it is able to charge. Most hotel-industry observers are familiar with the...
The competition between the independent and chain hotel is growing and each of them is trying to survive in the economy via redefining the guest experience thereby attracting more guests (millennial and business travelers) towards their respective hotels. There are different types of strategies that are used by independent as well as chain hotels. An Independent and...