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HOTEL BOOKING
The $ 550 bn hospitality industry is one of the world’s fastest growing industry. But the one that is fighting the fiercest battle to strike the right balance between direct hotel bookings &OTAs. Achieving the right distribution mix across various channels is one of the goals. Irrespective of the size of the hotel, independent hotels...
When it comes to marketing your hotel services and making your presence in the online world, it’s about developing a working-strategy that recognizes the need for a strong online presence because nowadays, a guest will search or somehow come to know about your hotel (brand) via internet. Those days are gone where a guest will...
The ‘chatbot’ has been a buzz-word over the past few months across a wide range of industries. In two years time the average person will have more conversations with bots than with their spouse – according to Gartner. 2018 so far has seen an explosion of various chatbots available on popular messaging apps coupled with easier...
Many a times, the hospitality industry seems intricate to the hoteliers themselves and they struggle most of the time to increase their booking, revamp their brand recognition, and retarget the guests who already stayed in their hotel for at least once. It’s quite common for the hoteliers to ponder upon slashing the prices to increase the booking and...