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HOSPITALITY INDUSTRY
In the previous blog we talked about the emerging trends in this niche, so, let’s continue, again!   Technology is advancing at a faster pace than ever before, and this is changing both the expectations of patrons as well as the way in which the hospitality industry conducts its business. Some of the trends in industry are leading to great improvements and...
Once long ago, hotels, motels and other hospitality businesses occupied a fairly simple space in people’s lives—they were a place for guests to lay their heads away from home. But anyone who’s spent time in the hospitality industry in the last several years knows that the role of technology in hospitality businesses has drastically expanded....
The hospitality industry is one of the fastest growing sectors in the world as tens of thousands of tourists and business travellers are going from one place to another in order to attend vacations, seminars, and business meetings. Since this niche is rapidly blooming, the demand for implementing the latest technologies is highly increasing and...
Many a times, the hospitality industry seems intricate to the hoteliers themselves and they struggle most of the time to increase their booking, revamp their brand recognition, and retarget the guests who already stayed in their hotel for at least once. It’s quite common for the hoteliers to ponder upon slashing the prices to increase the booking and...
What is mobile engagement? Mobile engagement is a proactive method of pushing compelling experiences to mobile users at the right time and place. Nowadays, around 75% of the people worldwide use a smartphone and they use it to solve almost everything in their daily lives. By connecting with consumers and stimulating their interest at precise moments and...
What are chatbots? According to Wikipedia, a chatbot (also known as a talkbot, chatterbot, Bot, IM bot, interactive agent, or Artificial Conversational Entity) is a computer program which conducts a conversation via textual or auditory methods. Such programs are often designed to convincingly simulate how a human would behave as a conversational partner, thereby passing the...
Before delving deeper into the blog, let us first know what does cross-channel communication stand for? So, according to Selligent, a cross-channel communication is tracking the user behavior and preferences on various communication touchpoints and to optimize and adapt accordingly to achieve the best conversion rates. With the help of proper utilization of all the touchpoints, you can...
Nowadays, the progressive nature of customer experience and keeping up with guests for their needs, expectations and demands is a matter of pivotal focus for the hospitality industry. As James Cash Penney once said, “Courteous treatment will make your customer a walking advertisement.” For a hospitality industry, one of the unavoidable important factors is to increase their...
The debate over direct bookings is amongst the hottest topic of debates between all hoteliers and OTAs since the past two years. After living in harmony for almost two decades, both have gotten into an open and outright competition on this issue and are striving to tilt the scales in their favour. Having followed this...
 Following our last article about 6 reasons why your hotel needs a chatbot, in this post we focus on the simple ways to increase the number of people who are using your hotel chatbot. Well, for those who are still unaware, chatbots are conversational robot agents designed to imitate human conversation with its human users. Powered by...
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