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When it comes to hotel marketing, it’s about developing a hotel marketing strategy that recognizes the need for a strong online presence. Today, a hotel guest gets to know about your hotel (brand) via internet. Gone are those days where a guest ask their friends and relatives before booking a hotel room! So, it’s not enough to...
When we talk about hotel management, the first thing that comes to our mind is the role of a hotel manager. A hotel manager should be confident, approachable and an adventurous person who would embrace any challenge that is thrown upfront him; long-story-short, they aren’t afraid to try new things! A hotelier should be always...
Technology in the hotel industry continues to advance at a rapid pace and hotel management system (HMS) remains essential for hotel managers looking to improve the running of their business. With such installed system or software, a hotel operator can quickly streamline their administrative processes and betterize their overall system. The key to reaping the...
Marketing your hotel via online travel agencies can be a complicated endeavor because there are many options to choose from with varying commission levels, target markets, and other features. Online travel agencies, or OTAs, were originally designed to sell excess inventory in times of slow demand. Today, OTAs drive the majority of bookings around the...
In our previous blog, we have enlightened you on how AI is improving the existing guest experience in hotels via machine learning and automation! As said, this is going to be a blog-series; we will discuss about– how AI can automate concierge services in hotels through this blog. So, let’s continue! Many of us now use small doses of...
From developing hyper-personalized guest experiences to identifying unrecognized revenue opportunities, AI empowers innovation and growth by distilling information and deducing patterns into actionable insights which in turn will generate better hotel bookings and ROI at the same time. With the inception of 21st century, myriads of industries that remain adamant to integrating new technological revolutions are most...
If you’re somewhat related to the hospitality sector you can easily relate to the fact that hospitality management is one of the most complex – and most rewarding – leadership careers that exists on this sweet planet. In this intricate industry you’re not only delivering a service but also, you’re creating exceptional experiences for your...
According to the definition provided by Google, a chatbot is a computer program designed to simulate conversation with human users, especially over the world wide web. It’s not at all a new fact to state that the chatbots have been garnering all the buzz these days, especially in 2017-2018. As a matter of fact, you...
Blockchain technology is one of the most exciting digital technology innovations of recent times, and despite its relative youth, it has a colossal potential to fundamentally alter the way transactions are made inside hotels and also, how information is both stored and accessed. In this blog, we are going to take a closer look at...
Even in our very own online, interconnected world, it is easy to become disconnected or disembodied from the market. After all, when you don’t often get to meet and greet live people, it is easy for your customers to just become statistics. Once your business loses the human touch, it will lose its soul and...
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