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Hotel Marketing
When it comes to hotel marketing, it’s about developing a hotel marketing strategy that recognizes the need for a strong online presence. Today, a hotel guest gets to know about your hotel (brand) via internet. Gone are those days where a guest ask their friends and relatives before booking a hotel room! So, it’s not enough to...
For hotels, successful marketing depends on addressing a number of key points. These include: what a company or an industry like a hotel is going to produce; how much a hotel is going to charge; how that particular hotel is going to deliver its products or services to the guests; and how it is going...
In recent years, online reputation management for hotels has emerged as a critical function; a means of measuring guest satisfaction, guiding improvements, and attracting more bookings. According to a recent TripAdvisor survey of over 10,000 hospitality businesses worldwide, online reputation management is the top investment priority in 2018, outranking renovations, marketing, staff training, and technology....
Some of the characteristics and activities of a successful hotel business are proper presentation and constant improvement of qualitative services, which exceeds the expectations of customers in every way including from pre-booking to post-stay. The choice of hotels becomes one of the main issues of discussion: the variety of the hotel services, quality, reliability, and price...
“The blogosphere is filled with a wealth of incredible blogs on every subject imaginable.” — Brian Clark. Just like any other modern-day service industry, the hospitality business is constantly reinventing itself with the introduction of AI, virtual butlers, and IoT, and keeping up with all of the new trends and innovations might seem like a highly...
The importance of social media in business is growing at dramatic speed. With more and more people joining social media sites and using them regularly as well as efficiently, the social media industry is bound to become bigger in the coming years! It’s booming in an unprecedented manner and the social media wave isn’t ending...
Often times the spectrum of customer service ends up in a frustrating circle. The hospitality industry is ever-changing and a close eye must be kept on keeping up with those responsible for solid five star customer service! To attain the best levels of guest experience you must focus on the tools that you utilize in...
In this competitive digital age, it is crucial to stay ahead of the curve & know the latest hotel marketing strategies to survive in this competitive niche. Your business could suffer a lot if you don’t adapt to these new trends which would leave you in danger of falling behind! Whether you own a chain...
Online reviews can make or break any business! These online reviews have become crucial for both the potential customers as well as business owners. An online review helps a potential customer to know and dig deeper the post-buying experiences before making a purchase or they can know more about your hotel via positive/negative reviews submitted...
In our previous blog, we have showed you how artificial intelligence in hotels can automate concierge services via automation and machine learning! As said, this is going to be a blog-series; we will discuss about– how AI can in hotels can improve brand relevance. So, let’s continue! Before we can develop solutions to stay relevant in the consumer’s mind, we...
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