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Direct Booking
The $ 550 bn hospitality industry is one of the world’s fastest growing industry. But the one that is fighting the fiercest battle to strike the right balance between direct hotel bookings &OTAs. Achieving the right distribution mix across various channels is one of the goals. Irrespective of the size of the hotel, independent hotels...
It’s not an unknown fact that the hotel industry is directly depending on the guests to generate their revenue and profits. If there are more guests the hotel will definitely be happy! But the actual question to ponder over here is how can direct hotel website conversions boost your revenue and profits? A hotel cannot...
The direct and indirect benefits of a Revenue Management System are plenty, as are the myths surrounding this concept. Unless these myths are dispelled, they pose a severe threat to the long-term success of hotels. The capabilities of such a tool cannot be replicated by any other system nor will manual intervention help since the...
When it comes to marketing your hotel services and making your presence in the online world, it’s about developing a working-strategy that recognizes the need for a strong online presence because nowadays, a guest will search or somehow come to know about your hotel (brand) via internet. Those days are gone where a guest will...
Myriads of OTA companies make money from a few sources, the largest of which is hotel reservations with 70% of its revenue coming from hoteliers! The strategy is simple—buy up a large number of hotel rooms at a steep discount and market the site as having the lowest price guaranteed. The main objective of an...
What are chatbots? According to Wikipedia, a chatbot (also known as a talkbot, chatterbot, Bot, IM bot, interactive agent, or Artificial Conversational Entity) is a computer program which conducts a conversation via textual or auditory methods. Such programs are often designed to convincingly simulate how a human would behave as a conversational partner, thereby passing the...
Nowadays, the progressive nature of customer experience and keeping up with guests for their needs, expectations and demands is a matter of pivotal focus for the hospitality industry. As James Cash Penney once said, “Courteous treatment will make your customer a walking advertisement.” For a hospitality industry, one of the unavoidable important factors is to increase their...
The debate over direct bookings is amongst the hottest topic of debates between all hoteliers and OTAs since the past two years. After living in harmony for almost two decades, both have gotten into an open and outright competition on this issue and are striving to tilt the scales in their favour. Having followed this...
Time and again, technology is constantly advancing towards automation of interaction with the environment around us. They say Chatbots are the future, and we say that Artificial Intelligence (AI) is what brings human interactions and perfection together. When it comes to the hospitality industry, many entrepreneurs and organisations are adopting or looking towards in-house apps,...