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Ankur
As a hotel manager, if you’ve been struggling to increase search traffic to your hotel website, improve newsletter signups, acquire more leads, and attain more guests than before, it’s quite possible that your bounce rate is way too high! In layman’s terms, visitors and guests who come to your landing page bounce off immediately, before...
In recent years, online reputation management for hotels has emerged as a critical function; a means of measuring guest satisfaction, guiding improvements, and attracting more bookings. According to a recent TripAdvisor survey of over 10,000 hospitality businesses worldwide, online reputation management is the top investment priority in 2018, outranking renovations, marketing, staff training, and technology....
Personalization is one of the most important and happening buzzwords which is dominating the hospitality industry since early 2017. Hoteliers are now better able to collect, store and retrieve data in order to give guests a far more personalised experience, hotel and travel brands must remain relevant in an increasingly competitive area of client service. Every hotel...
Some of the characteristics and activities of a successful hotel business are proper presentation and constant improvement of qualitative services, which exceeds the expectations of customers in every way including from pre-booking to post-stay. The choice of hotels becomes one of the main issues of discussion: the variety of the hotel services, quality, reliability, and price...
The competition between the independent and chain hotel is growing and each of them is trying to survive in the economy via redefining the guest experience thereby attracting more guests (millennial and business travelers) towards their respective hotels. There are different types of strategies that are used by independent as well as chain hotels. An Independent and...
The importance of social media in business is growing at dramatic speed. With more and more people joining social media sites and using them regularly as well as efficiently, the social media industry is bound to become bigger in the coming years! It’s booming in an unprecedented manner and the social media wave isn’t ending...
It’s a world-wide known fact that in the hotel realm, the primary focus has always been about creating a positive customer experience which a guest must remember while they are leaving your hotel with wonderful memories of their journey giving it an emotional touch. It should be so awe-inspiring that they must share it on...
If you’re not living under a rock you’d know that Kerala has been hit with heavy floods few days back! But the latest news revealed that there is an indication of easing of rain in Kerala! An orange weather alert (which signals preparedness) has been issued across 11 districts out of the 14. Saying all that, now,...
Often times the spectrum of customer service ends up in a frustrating circle. The hospitality industry is ever-changing and a close eye must be kept on keeping up with those responsible for solid five star customer service! To attain the best levels of guest experience you must focus on the tools that you utilize in...
In this competitive digital age, it is crucial to stay ahead of the curve & know the latest hotel marketing strategies to survive in this competitive niche. Your business could suffer a lot if you don’t adapt to these new trends which would leave you in danger of falling behind! Whether you own a chain...
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