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10 Smart Ways For Guaranteed Direct Hotel Bookings In 2019

The $ 550 bn hospitality industry is one of the world’s fastest growing industry. But the one that is fighting the fiercest battle to strike the right balance between direct hotel bookings &OTAs. Achieving the right distribution mix across various channels is one of the goals. Irrespective of the size of the hotel, independent hotels...

Is It Good To Build A Hotel Chatbot Instead Of A Hotel App?

Let’s address the elephant in the room by stating a fact. Chatbots revolution began in early 2016 and in no less than 6 months, all major tech giants either launched a bot development platform. Either they have created their own chatbot or both. According to Gartner’s report, by 2020, 85% of customer interactions will be...

Easy Hotel Marketing Strategies To Attract New Customers

When it comes to hotel marketing, it’s about developing a hotel marketing strategy that recognizes the need for a strong online presence. Today, a hotel guest gets to know about your hotel (brand) via internet. Gone are those days where a guest ask their friends and relatives before booking a hotel room! So, it’s not enough to...

Interview Series #3: Sales Trends & Strategies For Hotels

1. When & how did you enter the Hospitality Space? I began my hospitality career in 2002 working in sales, but I really became hooked in 2005 while managing a hotel restaurant. From there I was able to observe the comings and goings of hotel operations and fell in love with the impact that a...

How Hotel Chatbots Can Personalize Guest Experience?

Just when you think you have introduced enough technology and automated almost all possible services and operations in your hotel, there’s always something new that pops up and makes our head go round! And this time– it’s chatbots. With new technology coming up every year, chatbots are the new hype in the market. With more...

7 Questions To Ask Before Your Hotel Adds A Chatbot

The technology is evolving at an unstoppable rate. There was a time when paper notebooks were used to maintain the hotel’s data which again replaced with a computer system. And now these trends are also changing with the mobile devices supporting GPS, chatbots, games, amusements, and many more. Hotel booking is just a few click...

Hotel Manager: How To Manage A Hotel In 8 Easy Steps

When we talk about hotel management, the first thing that comes to our mind is the role of a hotel manager. A hotel manager should be confident, approachable and an adventurous person who would embrace any challenge that is thrown upfront him; long-story-short, they aren’t afraid to try new things! A hotelier should be always...

Increase Direct Booking Conversions To Boost Hotel Revenue

It’s not an unknown fact that the hotel industry is directly depending on the guests to generate their revenue and profits. If there are more guests the hotel will definitely be happy! But the actual question to ponder over here is how can direct hotel website conversions boost your revenue and profits? A hotel cannot...

The 7 Ps Of Service Marketing In Hotel Industry

For hotels, successful marketing depends on addressing a number of key points. These include: what a company or an industry like a hotel is going to produce; how much a hotel is going to charge; how that particular hotel is going to deliver its products or services to the guests; and how it is going...

Infographic: Hotel Chatbot Vs Mobile App In Hotel Industry

A hotel chatbot can redefine guest experience by engaging guests in unique ways! On the other hand, a hotel mobile application is nifty and can do a lot in terms of guest engagement! But do you know which one is the best for hospitality industry? A chatbot can be deployed on a website or Facebook...

Are Hotels Ready for Chatbots & Voice Bots?

The hospitality industry is one of the fastest growing sectors in the world as tens of thousands of tourists and business travelers are going from one place to another in order to attend vacations, seminars, and business meetings. Since this niche is rapidly blooming, the demand for implementing the latest technologies is highly increasing and...

Top 6 Ways to Reduce Bounce Rate on Your Hotel Website

As a hotel manager, if you’ve been struggling to increase search traffic to your hotel website, improve newsletter signups, acquire more leads, and attain more guests than before, it’s quite possible that your bounce rate is way too high! In layman’s terms, visitors and guests who come to your landing page bounce off immediately, before...

Interview Series #2: Scope of Technology in Hotel Industry

1. When & how did you enter the hospitality space? After College where I majored in Hotel, Restaurant & Travel Management. My 1st job was a Housekeeping Manager for Courtyard Marriott where I went through Marriott’s ID Training Program. 2. Aspire our readers by taking them through your journey? From starting as a housekeeping manager...

Pros & Cons of Creating a Mobile App for Your Hotel

We all know that modern-day mobile applications like Uber, Yelp, and Shazam have made our lives easy but there is a catch-22 situation here! These so-called make-our-lives-easier-apps also create a lot of fuss because every time you want to use an app you have to install them and if your smartphone is running low on memory then...

3 Misconceptions About Hotel Revenue Management Systems

The direct and indirect benefits of a Revenue Management System are plenty, as are the myths surrounding this concept. Unless these myths are dispelled, they pose a severe threat to the long-term success of hotels. The capabilities of such a tool cannot be replicated by any other system nor will manual intervention help since the...